Add a note on finding the product

MILESTONES.md

@@ -6,6 +6,29 @@ Currently we have a trusted tester program ongoing, where we've been targeting
 getting 5 devs able to use Shorebird to push to small usage apps (e.g. 100 users).
 https://github.com/shorebirdtech/shorebird/blob/main/TRUSTED_TESTERS.md
 
+## Where we are today
+
+Right now we're trying to "find the product".  See if we can build something
+that people want and will use and pay for.  We're not trying to "build it right"
+yet, but we are trying to build things that are in the directions we think
+they will need to grow in.
+
+For example.  Right now we have a manual sign-up process.  We send folks an
+email with a Stripe link, they fill it out, Zapier then notifies us in our
+Discord channel, we manually create an API key, manually report that back to the
+Discord channel, and manually email it to the user.  It's terrible.  But
+importantly it lets us build in the direction we're going (of building a paid
+product) even if we don't have anything resembling the final flow yet and as
+terrible as it is, it's good enough to unblock us testing the rest of the
+system.
+
+We have lots of untested code (not because we don't like tests), but because
+we're not sure if we'll have that code in a few weeks time.
+
+Anyway, this doc is about figuring out what is the next thing we're questing
+towards and then we will hack and slash our way there.
+
+## Milestones
 
 Milestones are roughly ordered how I expect us to approach them:
 
@@ -16,15 +39,11 @@ https://github.com/orgs/shorebirdtech/projects/2/views/1
 * Make updates smaller
 * Validate hashes of updates on device.
 
-## 10k user apps
+## 10k user apps in production
 Goal: Don't be afraid to ship updates to 10k users.
 * Async updates / make updates only download on WiFi?
 * Android ARM32 support
 
-## 10 devs (in production)
-Goal: Have devs using Shorebird in production.
-* Not sure until we get closer.
-
 ## 100k user apps
 * Some kind of promotion mechanism
 * Some kind of analytics