diff --git a/packages/shorebird_cli/lib/src/command_runner.dart b/packages/shorebird_cli/lib/src/command_runner.dart
index 41627b63..5bd17642 100644
--- a/packages/shorebird_cli/lib/src/command_runner.dart
+++ b/packages/shorebird_cli/lib/src/command_runner.dart
@@ -50,6 +50,7 @@ class ShorebirdCliCommandRunner extends CompletionCommandRunner<int> {
     final buildCodePushApiClient =
         codePushApiClientBuilder ?? ShorebirdCodePushApiClient.new;
 
+    addCommand(LoginCommand(auth: authentication, logger: _logger));
     addCommand(
       PublishCommand(
         auth: authentication,
diff --git a/packages/shorebird_cli/lib/src/commands/commands.dart b/packages/shorebird_cli/lib/src/commands/commands.dart
index 25f6ce6c..61b0b6ee 100644
--- a/packages/shorebird_cli/lib/src/commands/commands.dart
+++ b/packages/shorebird_cli/lib/src/commands/commands.dart
@@ -1,2 +1,3 @@
+export 'login_command.dart';
 export 'publish_command.dart';
 export 'update_command.dart';
diff --git a/packages/shorebird_cli/lib/src/commands/login_command.dart b/packages/shorebird_cli/lib/src/commands/login_command.dart
new file mode 100644
index 00000000..37a93851
--- /dev/null
+++ b/packages/shorebird_cli/lib/src/commands/login_command.dart
@@ -0,0 +1,50 @@
+import 'package:args/command_runner.dart';
+import 'package:mason_logger/mason_logger.dart';
+import 'package:shorebird_cli/src/auth/auth.dart';
+
+/// {@template login_command}
+///
+/// `shorebird login`
+/// Login as a new Shorebird user.
+/// {@endtemplate}
+class LoginCommand extends Command<int> {
+  /// {@macro login_command}
+  LoginCommand({required Auth auth, required Logger logger})
+      : _auth = auth,
+        _logger = logger;
+
+  @override
+  String get description => 'Login as a new Shorebird user.';
+
+  @override
+  String get name => 'login';
+
+  final Auth _auth;
+  final Logger _logger;
+
+  @override
+  Future<int> run() async {
+    final session = _auth.currentSession;
+    if (session != null) {
+      _logger
+        ..info('You are already logged in.')
+        ..info("Run 'shorebird logout' to log out and try again.");
+      return ExitCode.success.code;
+    }
+
+    final apiKey = _logger.prompt(
+      '${lightGreen.wrap('?')} Please enter your API Key:',
+    );
+    final loginProgress = _logger.progress('Logging into shorebird.dev');
+    try {
+      _auth.login(projectId: 'example', apiKey: apiKey);
+      loginProgress.complete();
+      _logger.success('You are now logged in.');
+      return ExitCode.success.code;
+    } catch (error) {
+      loginProgress.fail();
+      _logger.err(error.toString());
+      return ExitCode.software.code;
+    }
+  }
+}
diff --git a/packages/shorebird_cli/test/src/commands/login_command_test.dart b/packages/shorebird_cli/test/src/commands/login_command_test.dart
new file mode 100644
index 00000000..3cf4bfa7
--- /dev/null
+++ b/packages/shorebird_cli/test/src/commands/login_command_test.dart
@@ -0,0 +1,87 @@
+import 'package:mason_logger/mason_logger.dart';
+import 'package:mocktail/mocktail.dart';
+import 'package:shorebird_cli/src/auth/auth.dart';
+import 'package:shorebird_cli/src/auth/session.dart';
+import 'package:shorebird_cli/src/commands/login_command.dart';
+import 'package:test/test.dart';
+
+class _MockAuth extends Mock implements Auth {}
+
+class _MockLogger extends Mock implements Logger {}
+
+class _MockProgress extends Mock implements Progress {}
+
+void main() {
+  group('LoginCommand', () {
+    const apiKey = 'test-api-key';
+    const projectId = 'example';
+    const session = Session(apiKey: apiKey, projectId: projectId);
+
+    late Logger logger;
+    late Auth auth;
+    late LoginCommand loginCommand;
+
+    setUp(() {
+      logger = _MockLogger();
+      auth = _MockAuth();
+      loginCommand = LoginCommand(auth: auth, logger: logger);
+
+      when(() => logger.progress(any())).thenReturn(_MockProgress());
+    });
+
+    test('exits with code 0 when already logged in', () async {
+      when(() => auth.currentSession).thenReturn(session);
+
+      final result = await loginCommand.run();
+      expect(result, equals(ExitCode.success.code));
+
+      verify(() => logger.info('You are already logged in.')).called(1);
+      verify(
+        () => logger.info("Run 'shorebird logout' to log out and try again."),
+      ).called(1);
+    });
+
+    test('exits with code 70 when error occurs', () async {
+      final error = Exception('oops something went wrong!');
+      when(() => logger.prompt(any())).thenReturn(apiKey);
+      when(() => auth.currentSession).thenReturn(null);
+      when(
+        () => auth.login(
+          apiKey: any(named: 'apiKey'),
+          projectId: any(named: 'projectId'),
+        ),
+      ).thenThrow(error);
+
+      final result = await loginCommand.run();
+      expect(result, equals(ExitCode.software.code));
+
+      verify(() => logger.progress('Logging into shorebird.dev')).called(1);
+      verify(
+        () => auth.login(apiKey: apiKey, projectId: projectId),
+      ).called(1);
+      verify(() => logger.err(error.toString())).called(1);
+    });
+
+    test('exits with code 0 when logged in successfully', () async {
+      when(() => logger.prompt(any())).thenReturn(apiKey);
+      when(() => auth.currentSession).thenReturn(null);
+      when(
+        () => auth.login(
+          apiKey: any(named: 'apiKey'),
+          projectId: any(named: 'projectId'),
+        ),
+      ).thenAnswer((_) async {});
+
+      final result = await loginCommand.run();
+      expect(result, equals(ExitCode.success.code));
+
+      verify(() => logger.progress('Logging into shorebird.dev')).called(1);
+      verify(
+        () => auth.login(apiKey: apiKey, projectId: projectId),
+      ).called(1);
+      verify(
+        () => logger.success('You are now logged in.'),
+      ).called(1);
+    });
+  });
+}