diff --git a/example/counter/pubspec.yaml b/example/counter/pubspec.yaml
index c0798a13..f6bc982d 100644
--- a/example/counter/pubspec.yaml
+++ b/example/counter/pubspec.yaml
@@ -17,7 +17,7 @@ publish_to: 'none' # Remove this line if you wish to publish to pub.dev
 # In Windows, build-name is used as the major, minor, and patch parts
 # of the product and file versions while build-number is used as the build suffix.
 # HACK: Remove +1 which confuses `shorebird publish` for now.
-version: 1.0.0+1
+version: 1.0.0
 
 environment:
   sdk: '>=2.19.0 <4.0.0'