diff --git a/packages/shorebird_cli/lib/src/artifact_builder/artifact_builder.dart b/packages/shorebird_cli/lib/src/artifact_builder/artifact_builder.dart
index 2901aa57..bb316924 100644
--- a/packages/shorebird_cli/lib/src/artifact_builder/artifact_builder.dart
+++ b/packages/shorebird_cli/lib/src/artifact_builder/artifact_builder.dart
@@ -77,7 +77,7 @@ completes successfully by running the following command:
 
 ${lightCyan.wrap(buildCommand)}
 
-If the above command fails, then this is *NOT* a Shorebird issue and the
+If the above command fails, then this is likely not a Shorebird issue and
 the underlying `flutter build` failure must be resolved for Shorebird to
 build a release.